AEO doesn't replace SEO. It's a layer on top. Here's what changes for SEO professionals when AI systems start synthesizing answers — the three layers most SEO tools were never built to measure, and where existing expertise compounds.
A four-question framework for agencies handling the AI visibility conversation without overpromising — what to commit to, what to walk away from, and how to scope the work inside an existing retainer.
AI providers don't publish their citation logic in detail. Here's a careful read on what's publicly documented, what observably correlates, and how the Access → Understanding → Extractability chain sets the ceiling on whether your site can be cited at all.