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How it works

Diagnose. Orchestrate. Execute.

The three jobs AIVZ does — and how each one works. From the 93 factors we measure, to the integrations we route through, to the fixes we apply directly on your stack.

1
Diagnose. Score every page across 93 AEO factors, 34 authority signals, 6 AI platforms.
2
Orchestrate. Prioritize fixes by impact and route them to the right surface.
3
Execute. Apply fixes directly, or delegate via MCP/CLI for headless and brand-voice work.
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Beat One

Diagnose: see exactly what's blocking AI citation.

Before you fix anything, you have to know what's broken. AIVZ runs every URL through a 93-factor scoring model — across the AI Visibility Stack, the 34 authority signals, and 6 major AI platforms — and tells you precisely where your visibility is failing.

2.1

The 93-factor taxonomy

The most comprehensive AEO measurement framework in the market. 93 factors across 9 categories spanning access, structure, trust, authority, and observability. Every factor carries a confidence label so you know what's proven and what's still being validated.

Read the full taxonomy
2.2

The AI Visibility Stack

Every AI visibility decision happens in three layers, in dependency order: Access (can AI crawlers reach the content?), Understanding (can AI parse the structure?), Extractability (can AI cleanly isolate the answer?).

See the AI Visibility Stack
2.3

Per-platform scoring

A page can score 78 for Google AI Overviews and 45 for ChatGPT — because each platform values different structural signals. AIVZ scores readiness separately for the six major AI engines.

ChatGPTBot + content quality
Google AIOSchema dominant
PerplexityRecency bias
GeminiSchema + E-E-A-T
CopilotSchema + Bing
VoiceSpeakable markup
2.4 — 34 authority signals

Citation isn't just about what's on your page. AIVZ measures authority at the org and person level — 20 organizational signals (backlinks, brand mentions, knowledge graph, reviews, certifications, app store ratings) and 14 person-level signals (podcast appearances, published books, GitHub presence, conference speaking, LinkedIn authority, course instruction). These feed the Authority Rank engine — a graph-based scoring algorithm adapted from PageRank for personal and organizational credibility.

Output of the Diagnose beat

You get: an AI Visibility Score (0–100), per-platform readiness scores, layer-by-layer breakdowns, and an authority assessment — all on a single dashboard you can share with your team or your client.

Beat Two

Orchestrate: route every fix to the right surface.

Knowing what's broken is half the job. Knowing what to fix first — and getting it to the right person, system, or workflow — is the half that actually moves the score. AIVZ prioritizes every fix by impact, and routes it to the surface where the work actually gets done.

00:42.1queue: L1 → robots.txt allow GPTBot→ CMS
00:43.4queue: L2 → schema.organization→ CMS
00:44.0route: regression alert→ Slack
00:44.8route: weekly summary→ Looker
00:45.2queue: L3 → speakable markup→ MCP
00:45.9citation event: ChatGPT cite +1OK
00:46.4fix verified: +6.2 compositeOK
3.1

Impact-ordered prioritization

Every fix comes with three things: the impact (projected score recovery), the effort (one-line schema add vs. full content rewrite), and the dependency (Access before Understanding before Extractability). The result: "Fix these 3 things to gain 18 points" — concrete, actionable, ordered.

3.2

Routing to the right surface

Schema, FAQ blocks, llms.txt → applied to the CMS. Author bylines, credential markup → routed to the content team. Citation alerts → routed to Slack or Teams. Stakeholder reports → scheduled into Looker Studio or branded PDFs.

3.3

Integrations that move work

Currently Live: Search Console, GA4, HubSpot, GoHighLevel, Slack, Teams, Looker Studio, Zapier, Make. Each integration is purpose-built for orchestration — not just data export.

See all integrations
3.4 — Multi-tenant orchestration for agencies

Agencies running AIVZ across 10–100+ client domains get an orchestration layer purpose-built for that scale: per-client credit budgets and usage tracking, account-manager assignments, bulk domain import, scheduled scans, white-label branded reports, client-portal invite links — clients see their own dashboard, never AIVZ branding.

Output of the Orchestrate beat

You get: a prioritized fix queue, routing into your existing stack, automated reports for stakeholders, and (for agencies) a full multi-tenant orchestration system. The score doesn't move on its own — but everything that needs to happen for it to move is queued, routed, and visible.

Beat Three

Execute: apply the fix. Watch the score move.

Most AEO tools stop at recommendations. AIVZ is the Command Center because it doesn't just tell you what to fix — it executes the fix directly via per-platform adapters, native content orchestration, and delegated MCP/CLI work for headless or brand-voice tasks.

4.1 — Per-platform execution surfaces
PlatformStatusWhat we do
WordPress Live Native execution via the AnswerEngineWP adapter — schema markup, llms.txt manifests, FAQ blocks, meta descriptions, summary blocks, priority fix queue. The score moves while you watch.
Shopify Beta Orchestrated execution via MCP/CLI adapter.
Wix Beta Orchestrated execution via MCP/CLI adapter.
Webflow Beta Orchestrated execution via MCP/CLI adapter.
BigCommerce Beta Orchestrated execution via MCP/CLI adapter.
Headless Beta Orchestrated execution via MCP server + CLI for any custom or headless stack.
Squarespace Roadmap Coming soon — no execution yet.

WordPress is our flagship execution surface — the most mature adapter and our GTM wedge. Shopify, Wix, Webflow, BigCommerce, and Headless are in Beta. Squarespace is on the roadmap.

WordPress execution details See all platforms
4.2

Native content orchestration

For every supported surface, AIVZ generates and applies the structural content AI systems need to extract and cite: schema markup, llms.txt manifests, FAQ blocks, meta descriptions, summary blocks, answer-block formatting. This closes most extractability gaps natively, automatically, and at scale.

4.3

Delegated execution via MCP/CLI

For brand voice, longer-form rewrites, or custom development workflows, AIVZ delegates to your tools of choice via the Model Context Protocol or our CLI. Long-form rewrites → Claude Code, Cursor, or your team's preferred LLM. Brand-voice → your voice-and-tone system. Custom CMS → for any platform without a native adapter.

4.4

What AIVZ doesn't generate

A deliberate boundary, for trust. No social media posts — that's not AEO. No fabricated stats or testimonials — citation requires real signals. No ad copy — wrong category. AIVZ generates structural content and orchestrates content workflows. We're not a general-purpose AI writer.

Output of the Execute beat

You get: fixes applied directly on your stack (Live for WordPress, Beta for Shopify/Wix/Webflow/BigCommerce/Headless), native content orchestration, and delegated workflows for what requires human-in-the-loop. The score doesn't just have a fix path — the fixes actually run.

Why it's a loop, not an audit

Continuous, not one-time.

Most AEO tools are one-time audits. You scan, you get a report, you implement, and the next time you check, the platforms have shifted and your report is stale. AIVZ is built differently — Diagnose, Orchestrate, and Execute close into a continuous loop.

Diagnose
Score every page · 93 factors · 6 platforms
Orchestrate
Prioritize · route · queue
Execute
Apply fix · re-score · verify
Monitor
Citations · regressions · platform shifts
↑ feeds back to Diagnose
After execution, the Monitor layer watches for:
  • Score changes over time — trend lines per factor, per platform, per page
  • Citation events — when AI platforms actually start (or stop) citing your content
  • Factor regressions — when something breaks (e.g., a robots.txt update accidentally blocks GPTBot)
  • Platform shifts — when AI engines change their citation behavior and your readiness model needs updating

Every observation feeds back into the Diagnose layer. The score isn't a snapshot — it's a moving signal.

This is the difference between AEO as a project and AEO as ongoing intelligence. Platforms change. Algorithms shift. Competitors optimize. A one-time audit is obsolete the moment it finishes. The Authority Loop is what keeps AIVZ relevant after the first scan, and what makes the Command Center positioning real instead of marketing.

Where AIVZ fits in your stack

AIVZ doesn't replace your SEO tools. It completes them.

Google organic ranking explains only 8–28% of AI citation behavior — depending on the platform. ChatGPT especially draws from different sources. AIVZ measures the other 72–92%, alongside the SEO tools you already use. Most agencies and SEO teams run AIVZ alongside SEMrush or Ahrefs. Different signal set, not a competing product.

See how AEO compares to SEO
SEO contribution to AI citations
ChatGPT
8%
Perplexity
18%
Gemini
22%
Google AIO
28%
Ready when you are

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